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© 2018 by Abigail Udell.

TeaLief

TeaLief is a proposed branding and packaging concept I created as a self-directed design project. The idea behind the project was to create a tea brand that would appeal to students as an alternative to coffee and energy drinks. I wanted to highlight the benefits of drinking tea as their caffeinated beverage of choice, focusing mainly on its calming and anxiety-reducing properties.

 

The packaging design draws inspiration from mandalas as a meditative art form, linking a tea-themed mandala with the current trend of colouring books for stress relief. The calming effect would come not just from drinking the tea, but also colouring the mandalas as a soothing exercise. I also designed a colour-changing tea set as products that could be purchased along with the tea.

Take a look at my designs and product mockups for this project below!